our vision

To be the go to service provider for the dental industry.

Community involvement

We are involved with the Flying Samaritans, which is a volunteer Dental & Medical service organization. Richard is a board member and provides dental equipment maintenance to three clinics in Mexico.

our history

Sunrise Dental equipment sales and service was founded in 2008 by Richard Razo. Richard also bought The Dentist's Choice franchise in 2014, continuing a dental support practice of over 20 years. We are committed to provide the best dental equipment sales and support in  Arizona.

The Dentist's choice

The Dentist's Choice is the industry’s leading network of locally-owned dental handpiece repair businesses serving dentists throughout the United States and Canada. For nearly two decades,The Dentist's Choice has developed a reputation among dental professionals for providing quality repairs at an affordable price. Our highly-trained repair specialists are committed to providing the high level of customer service and satisfaction that our clients have come to expect from us.

  • We repair all dental handpiece models.
  • We rebuild all dental handpiece models.
  • We maintain all dental handpiece models.
  • We sell dental handpiece models.

Any dental handpiece... any make or model... high speed, low speed or electric… we’re the company you can rely on. Our other services include rethreading, internal head and line repair, and fiber optic replacement. We retain a huge inventory of products and parts, giving you many options and faster service. We invite you to see why we have over 10,000 loyal customers throughout North America and discover why The Dentist's Choice is the smart handpiece repair choice for dental professionals.




I have been married for 34 years to Marie. We have two happily married daughters, and have 3 wonderful grandchildren, with another one on the way, due on November 2016. I am an Air Force Retiree, having served 21 years in Europe and the United States. I started working in the dental industry with a leading dental service and supplier company in 1994. In 2008, I decided to pursue my own business in the same industry I found a passion serving in, the dental equipment service and supply. I founded Sunrise Dental from the ground up and continued to solidify and develop strong relationships within the Dental field. Since the beginning, I have worked very hard to be the independent dental equipment sales and service provider of choice in Arizona. Over the years, I have learned that reliable service, attention to detail and customer satisfaction, have allowed my business to grow and acquire large government contracts. This is a face to face business and we take our work personally. We take the time to get to know your dental practice and your equipment needs. 


The Dentist's Choice provides fast, high-quality handpiece repair at an affordable price. If you currently send your handpieces back to the manufacturer or a supplier for repair, we can save you a lot of time and money. The Choice is Yours…

The Dentist's Choice is recognized as the largest network and the most definitive source for handpiece expertise in the nation. And chances are, we have a location near you.

Dental handpiece repair and maintenance is our singular focus. Our repair experts are trained to service every handpiece make and model, from every manufacturer. Only quality components are ever used, and all service is backed by a minimum 120-day warranty. As your local Handpiece Repair Specialist, we provide:

  • Savings – 50% or more off what dentists typically spend on service and repairs.
  • Fast turn-around time – receive your handpieces back in a matter of days, not weeks.
  • Quality – only high quality replacement parts are used, backed by our service guarantee.
  • Professional service – our repair experts are friendly and reliable.
  • Convenience – chances are we have a repair specialist near you.
  • Free pick-up and delivery – saves you and your staff time.

If you’re ready to start saving time and money, then click here to find a Dentist’s Choice repair specialist near you!